|A floral design buffet.
|Chinese floral design by Li Song,
|Floral designs aren't usually associated with
men. Perhaps this is a Father's Day Bouquet.
|Floral designs are classified as
traditional, oriental, or modern.
This one is modern, one in which
negative space is as elemental
as the flowers themselves.
Unlike the work of most designers, the floral designer's creations are very often associated with holidays, which far outnumber designs for weddings, funerals, birthdays, anniversaries, combined. Christmas is important, but takes a backseat to Valentines Day, Mother's Day, Independence Day, even Halloween. Floral designers are at their best when they have such themes, which often spark creative genius. As with all design efforts, originality is important, so long as it's not too original. Floral design work is rather forgiving of errors (if it doesn't work, adjust, re-evaluate, or simply start over). Although flowers are expensive, they pale in comparison to the raw materials other designers employ--concrete, glass, steel, precious gems, furniture, fabrics, or sheet metal. As instinctive as floral design might be, the professional is, of course highly trained, either formally or informally, even though there also remains the element of trial and error cited above. And since the stakes are not as high, neither is the remuneration. However, since floral designers usually produce individual pieces by hand, they are far more in demand than many other design professionals.
|Laura Dowling, White House chief floral designer caters to Mrs. Obama's
tastes for loose, informal floral designs.
|Former White House Chief Floral Designer, Nancy Clark, was a workaholic stickler for detail. Such traits are valuable when accommodating the changing tastes of six presidents and their wives over the course of thirty years.