This question is not new. In seventeenth century Holland, from whence came much of what we know now as the modern art marketplace, etchers were acutely aware of the kind of subject matter that would insure a lively market for their work. Calendars, caricatures, genre scenes, and images depicting religion and folklore were successful. Sound familiar? There are differences today though. Landscapes did not lend themselves well to the etcher's talents, nor did anything else requiring the presence of color to make its impact felt. Who would want a monochromatic image of flowers, for instance? Today however, with modern color lithography, these subjects make up a largest part of the print market.
|The Three Crosses, 1653, Rembrandt van Rijn|
|The Hundred Guilder Print, 1647, Rembrandt van Rijn|