|Sears Modern Homes catalog from 1922. During the 1920s|
sales ranged from 125 to 324 units per month.
|In the 1920s, "modern" meant central heating, electricity, asphalt shingle roofing, modern plumbing, porcelain fixtures and bathrooms (though they remained optional).|
|"The house my father built."|
|More pricey than most Sears offerings, The Carlton offered|
a nod toward Frank Lloyd Wright's prairie style homes.
|More choices than|
a Chinese menu.
|A Magnolia recently sold for $90,000.|
|During the height of Sears homebuilding venture, architects and|
builders alike freely "borrowed" from (as in copied) one another.